Project details
Objective
To establish LuxeGlow, a new luxury skincare brand, in a competitive market by building a strong digital presence, driving brand awareness, and generating pre-orders for its product launch.
Challenges
Entering a saturated skincare market with numerous competitors.
Building trust and credibility as a new brand.
Reaching the target audience effectively across multiple platforms.
solutions
To position LuxeGlow as a high-end, luxury skincare brand in a competitive market by creating a unique identity, increasing brand awareness, and driving significant pre-orders before the official launch.
LuxeGlow's vision was to cater to skincare enthusiasts who prioritize premium ingredients and visible results. The challenge was to penetrate a saturated market dominated by well-established brands and connect with an audience seeking a balance of luxury, authenticity, and science-backed skincare solutions.
LuxeGlow as a high-end, luxury skincare brand in a competitive market by creating a unique identity, increasing brand awareness, and driving significant pre-orders before the official launch.
LuxeGlow's vision was to cater to skincare enthusiasts who prioritize premium ingredients and visible results. The challenge was to penetrate a saturated market dominated by well-established brands and connect with an audience seeking a balance of luxury, authenticity, and science-backed skincare solutions. To position LuxeGlow as a high-end, luxury skincare brand in a competitive market by creating a unique identity, increasing brand awareness, and driving significant pre-orders before the official launch.
Strategy
LuxeGlow as a high-end, luxury skincare brand in a competitive market by creating a unique identity, increasing brand awareness, and driving significant pre-orders before the official launch.
LuxeGlow's vision was to cater to skincare enthusiasts who prioritize premium ingredients and visible results. The challenge was to penetrate a saturated market dominated by well-established brands and connect with an audience seeking a balance of luxury, authenticity, and science-backed skincare solutions. To position LuxeGlow as a high-end, luxury skincare brand in a competitive market by creating a unique identity, increasing brand awareness, and driving significant pre-orders before the official launch.
To position LuxeGlow as a high-end, luxury skincare brand in a competitive market by creating a unique identity, increasing brand awareness, and driving significant pre-orders before the official launch.
LuxeGlow's vision was to cater to skincare enthusiasts who prioritize premium ingredients and visible results. The challenge was to penetrate a saturated market dominated by well-established brands and connect with an audience seeking a balance of luxury, authenticity, and science-backed skincare solutions.
(I)Description
ForFood is a mobile app that helps students in Budapest discover exclusive coupons in local restaurants and coffee shops while supporting neighborhood businesses and making dining out more affordable.
(II)Metaphor
I turned the city pigeon into the app’s mascot a street-smart local that always knows where the best deals are and delivers them directly to students.
(III) JTBD
Using the JTBD framework, I aimed to design an app that solves real user needs in a clearer, more intuitive way.
(IV) User Flow
The full user flow is shows how app built around its key feature – to use a coupon
Typography, illustrations, Colours, Logo.
(I)Wireframes
